Why Your Energy Is the Missing Ingredient to Attracting Dream Clients
I’ll be honest with you: I spent years hiding behind a polished version of myself in my offers and messaging. I thought if I could just make everything perfect—the right words, the right images, the right timing—then people would see my value and come running. But deep down, I knew I wasn’t fully showing up. I wasn’t saying the bold things I wanted to say. I was holding back the real me, trying to fit into what I thought people wanted.
And here’s the truth: people can feel that.
When I launched one of my earlier offers, I thought it was exactly what people needed. But when launch day came, the excitement I expected was nowhere to be found. Crickets. I was devastated. I went through every possible reason why it didn’t work—pricing, timing, marketing strategy—but none of it felt like the real issue.
The problem wasn’t the offer itself. The problem was my energy. I was creating from a place of lack, from a mindset of “What can I get?” instead of “How can I help?” And people could feel it. My misalignment wasn’t just a me problem; it was showing up in how my audience received me.
Why Energy Matters in Attracting Clients
When you’re putting out offers or creating content, it’s not just about the strategy—it’s about the energy behind it. Energy is what makes the difference between an offer that feels expansive and aligned versus one that feels forced or disconnected. People pick up on that, even if they can’t articulate it.
I remember working with a client who had poured months into creating her dream course. She had all the bells and whistles—a beautifully designed landing page, expertly crafted email sequences, and a marketing plan she had meticulously followed. But when it came time to launch, the sales just weren’t there.
As we talked, it became clear that she was creating from a place of fear. Fear that it wouldn’t be good enough. Fear that no one would buy it. Fear that she’d wasted her time. That energy of doubt and lack had seeped into everything—her messaging, her interactions, even the way she showed up on video. Once she started to shift her energy to focus on how her course could truly serve her audience, everything changed. She showed up with confidence and clarity, and her audience responded in ways she never expected.
So, what does misaligned energy look like? Here are a few signs:
You’re creating out of fear. Fear of failure, fear of judgment, fear of not being enough.
You’re overly focused on outcomes. Your energy is consumed by “Will this sell?” or “What will I gain?” instead of “How can this serve?”
You’re doubting yourself. You’re questioning whether you’re good enough, smart enough, or ready enough—and it shows.
If this sounds familiar, you’re not alone. I’ve been there, and so have many of the entrepreneurs and coaches I work with. The good news is that shifting your energy can transform the way you attract clients.
Authenticity vs. Perfection
Let’s get one thing straight: Authenticity isn’t about oversharing every detail of your life. It’s about being real. It’s about showing up with your full self, even when that means admitting you don’t have all the answers.
One of the biggest blocks to authenticity is perfectionism. I used to believe that if my offers or marketing weren’t polished, people wouldn’t take me seriously. So, I’d spend hours tweaking every detail. And you know what? It didn’t work. My audience wasn’t connecting because they couldn’t see me. They saw a curated version of who I thought I needed to be.
When you let go of perfection, something magical happens. People start to see themselves in you. They see your struggles, your wins, your humanity. That’s what creates connection. That’s what builds trust.
How to Align Your Energy and Attract the Right Clients
Now that we’ve talked about why energy matters, let’s dive into how you can shift your energy and start attracting clients who are aligned with your values and vision. Here’s a step-by-step guide:
1. Create Offers You Believe In
Stop trying to guess what others want and start creating what you’re passionate about. What excites you? What problems do you feel inspired to solve? When you create from a place of enthusiasm and purpose, it’s contagious.
I once created an offer purely because I thought it would sell. It checked all the boxes of what my audience “should” want, but my heart wasn’t in it. When it flopped, I realized I wasn’t excited about it—and if I wasn’t excited, how could I expect anyone else to be? Contrast that with the times I’ve created offers that lit me up. Those launches felt effortless because my passion came through in every interaction.
2. Focus on How You Can Help
Instead of thinking, “What can I gain from this?” ask yourself, “How can this offer genuinely serve others?” When your energy shifts from getting to giving, you’ll notice people are naturally drawn to your work.
Consider how you show up when your focus is on helping. Your messaging changes from “Buy this because I need you to” to “This is here to help you solve a problem you’ve been struggling with.” That shift in energy makes all the difference.
3. Let Go of the Need to Be Perfect
Remember, people aren’t looking for perfect—they’re looking for real. Share your process, your lessons learned, and even your missteps. These moments make you relatable and trustworthy.
4. Use Social Media as a Reflection Tool
Social media isn’t about likes or followers; it’s about connection. If your content isn’t resonating, ask yourself: Am I showing up authentically? Am I sharing my truth? Use your engagement as feedback, not validation.
5. Shift from Fear to Trust
Your energy matters most when you trust yourself. Trust that what you’re offering is enough. Trust that the right people will find you. Trust that your unique voice has a place in the market. Fear-based energy repels people, while trust-based energy draws them in.
When I stopped obsessing over how many people would sign up for an offer and started trusting that the right ones would come, the results spoke for themselves. Clients who aligned with my energy showed up—and they stayed.
What to Do If You’re Operating from Lack
If you’ve been creating from a place of lack or fear, here’s how to shift:
Pause and Reflect: Take a step back and ask yourself, “Am I doing this because it feels aligned, or because I feel like I have to?”
Reconnect with Your Why: What’s the bigger vision behind your business? Focus on that.
Trust the Process: Growth takes time. Trust that the right clients will come when you’re aligned and authentic.
How to Bring More Authenticity Into Your Business
1. Speak From Your Heart
Think about the last time you were deeply moved by someone’s message. Chances are, it wasn’t because their words were perfect—it was because their words felt real. Drop the need to craft the “perfect” message and start speaking from your heart. What do you wish someone had told you when you were in your audience’s shoes? Share that.
2. Embrace the Power of Vulnerability
Vulnerability doesn’t mean oversharing or airing all your struggles. It means being willing to admit when things aren’t perfect. Share your challenges and how you’re navigating them. Let your audience see that you’re human. This creates connection and trust in a way that perfection never can.
3. Infuse Your Personality Into Your Brand
Your quirks, your humor, your unique way of seeing the world—these are what make your brand unforgettable. Don’t shy away from showing the parts of yourself that make you different. Whether it’s a love of puns, a passion for adventure, or a knack for storytelling, let it shine through in your content.
4. Create Content That Resonates With You
Stop creating what you think others want to see and start creating what feels good to you. If you love videos, lean into that. If you’re a natural writer, focus on blogs or captions. When you create content that feels authentic and energizing for you, that energy translates to your audience.
5. Show Up Consistently
Authenticity isn’t just about a one-time post or story—it’s about consistently showing up as your true self. When you make authenticity a regular practice, your audience knows they can count on you to be real. That consistency builds trust and deepens your connection with them.
Building Trust Through Authenticity
At the end of the day, attracting the right clients is about trust. Your clients choose you when they trust you. And trust is built through authenticity. It’s built when you show up consistently, speak your truth, and let people see the real you.
Remember, it’s not about the algorithm, the perfect launch strategy, or a flawless offer. It’s about your energy. When you align your energy with your purpose and show up as your most authentic self, you’ll attract clients who are ready and excited to work with you.
Your Next Step
If you’re ready to align your energy and attract clients who are the perfect fit for your offers, join the waitlist for my new membership, where I help you tap into your true self, shift your energy, and confidently attract the clients who are waiting for you.
